prïvate 02 04 is a Denmark-based brand that embodies the spirit of the Slow Fashion movement. Their journey into “slow cashmere” begins at the foot of the Alps in Northern Italy, where they source pure cashmere from local family-owned mills that have perfected the art of natural yarn for generations. Private 0204 represents the essence of luxury, celebrating the beauty of washed cashmere, silks, and artisanal scarves and apparel.
The fibres are woven on rare mid-century vintage looms in Italy. Then, skilled artisans wash them multiple times to achieve a luxurious texture and create unique items in Copenhagen. Each piece is meticulously hand-stitched, frayed, or delicately embroidered, making every prïvate 02 04 garment a unique work of art.
prïvate 02 04 elevate every day with a fresh take on timeless basics, wrapping you in the softest cashmere and silk, all adorned in an elegant muted palette. Their brand is a testament to the power of simplicity and artistry. At Private 0204, they believe in blurring the lines between traditional menswear and womenswear, offering versatile clothing characterized by clean lines, understated hues, and luxurious materials.
Driven by a deep commitment to sustainability and ethical production, Private 0204 is more than just a clothing label—it’s a lifestyle. They invite you to embrace designs that resonate with your values and inspire you season after season. Join us in celebrating a style that makes a statement in fashion and the world around us.
